Rachel entered the world of research 10 years ago, in brand and comms tracking. Frustrated with numbers, combined with a desire to dig deeper and find out “why?” she made the switch to qual….and hasn’t looked back.
In that time, she’s helped a wealth of brands – domestic and global - develop meaningful communications. Whilst she’s worked across a range of categories, her areas of expertise are finance and travel.
Favourite conversation: Finally unlocking what it means to love a Financial Services brand and applying that to everything the brand does.
Andy has over 20 years of experience in the world of brand and communications. He’s worked across the various disciplines from client-side, to advertising and media agencies but his true passion and focus has always been research. This means he brings a balanced and informed view of all the parties involved in the research and planning process.
His research career has seen him advise and help a huge array of global brands from finance and technology to travel and FMCG.
Favourite conversation: During research getting to know the lives of the global super luxury consumer, Andy learned a great deal about the social pressures on this elite group of women to stand out from their peers with the right designer handbags and jewellery.
Over the course of her 13 years in qualitative research Anna has spoken to a diverse range of consumers including consulting three year old magazine users on their likes and dislikes, and tailoring the cabin of the future to meet the precise needs of frequent first class flyers.
She has broad experience across a range of sectors and types of research, however her strongest focus has been in helping brands develop successful advertising both on a UK and international level. Her passion is for research with kids and media brands.
Favourite conversation: Learning that there are two types of people in this world – 'folders' and 'scrunchers' (a particularly memorable in-depth toilet paper study).
Julia is a qualitative researcher through and through, having worked in the industry for 20 years. Her insatiable curiosity has seen her work across a huge range of categories including consumer healthcare, travel, FMCG and finance.
She has helped a wealth of brands across the planning cycle, from brand positioning through to comms development and evaluation.
Favourite conversation: Listening to Chinese millennials discussing their attitudes towards a sexual health brand and its proposed advertising